August 8, 2022 | by Tom Scarda, Certified Franchise Executive
The best time to plant a tree was 20 years ago. The second best time is now. ~ Chinese Proverb
July 25, 2022 | by Tom Scarda, Certified Franchise Executive
Running a business can feel like you’re juggling a hundred balls at once. It can be tough to manage the day-to-day operations while also making moves toward a better future and dealing with any...
July 11, 2022 | by Tom Scarda, Certified Franchise Executive
I have been in franchising for 23 years and a franchise consultant for 17 years. I have lived through a few economic downturns, including the great recession a dozen years ago. I have witnessed that...
June 27, 2022 | by Tom Scarda, Certified Franchise Executive
I was lucky enough to be interviewed on several podcasts over the past few weeks.
June 13, 2022 | by Tom Scarda, Certified Franchise Executive
Last week I was talking with someone interested in owning a franchise. The candidate's opening statement was, "I want you to find me the next McDonald's." The conversation went like this:
June 11, 2022 | by Tom Scarda, Certified Franchise Executive
I've been in the franchise industry for almost 25 years. I was a franchisee for two different franchises. The first one I found with the guidance of a franchise consultant, and it was a huge success....
May 30, 2022 | by Tom Scarda, Certified Franchise Executive
Have you ever wondered why some franchises achieve a nationally known household brand awareness, and some do not? Is it because the brand has excellent food? Do they have a superior marketing system?...
May 16, 2022 | by Tom Scarda, Certified Franchise Executive
Growing up, I had my feet in two different worlds; two different experiences, the life of an employee and a business owner.
May 2, 2022 | by Tom Scarda, Certified Franchise Executive
I have a confession to make.
Email: tom@thefranchiseacademy.com
Web: thefranchiseacademy.com
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