February 27, 2021 | by Tom Scarda, Certified Franchise Executive
A recent survey suggests that 70 percent of Americans do not know what a franchise is. This is why there is so much confusion surrounding the industry. Hearsay, rumors, and assumptions run rampant...
February 23, 2021 | by Tom Scarda, Certified Franchise Executive
If you think about successful brand name franchises, they did not create an industry for the most part. McDonald's did not invent hamburgers and fries. Planet Fitness did not invent exercising....
February 15, 2021 | by Tom Scarda, Certified Franchise Executive
I believe humans have two brains—one in the head and one in the gut.
The brain in the head is the Cerebrum, Cerebellum, and Brainstem. The brain is the motherboard that runs the body, and it is...
February 9, 2021 | by Tom Scarda, Certified Franchise Executive
Some think that in life and work you can have either time or money but you can’t have both. That is not true, especially in franchising.
February 2, 2021 | by Tom Scarda, Certified Franchise Executive
Contrary to what you may be seeing on the news, not all businesses have been affected by the COVID-depressed economy. There are many businesses, including franchises, that do well in both up or...
January 21, 2021 | by Tom Scarda, Certified Franchise Executive
To start a business, you have two options - a) Franchising or b) Starting a new business on your own.
January 19, 2021 | by Tom Scarda, Certified Franchise Executive
We are living through a historical time that has changed our world completely. The COVID pandemic and the lockdowns arrived suddenly, so businesses didn't have time to prepare for the ...
January 12, 2021 | by Tom Scarda, Certified Franchise Executive
The pandemic has hit many businesses hard. This year has been unlike anything we've seen, and the future is uncertain for many Americans. If you've been laid off during this trying time or are...
January 6, 2021 | by Tom Scarda, Certified Franchise Executive
Finances can be a significant obstacle to starting your own business. But there are ways around high up-front investments and digging into your own pockets. If you’ve been struck down before and...
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