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Franchise Forecast for 2021

April 19, 2021 | by Tom Scarda, Certified Franchise Executive

Have you ever ridden the waves at the beach? Did you have the experience, as you’re stand, waiting for the swell of water to pick you up, first there is an undertow, and you feel like you might be...

In franchise consultant, life decisions

Persistence

April 12, 2021 | by Tom Scarda, Certified Franchise Executive

Many times, overnight success is 20 years in the making. Malcolm Gladwell, in his book, Outliers, talks about 10,000 hours of practice before becoming professional or “making it.” Bo Eason, former...

In franchise consultant, life decisions

I am NOT a franchise expert

April 5, 2021 | by Tom Scarda, Certified Franchise Executive

According to the Merriam-Webster dictionary, an expert’s definition is one with the special skill or knowledge representing mastery of a particular subject.

In franchise consultant, life decisions

Just Begin

March 30, 2021 | by Tom Scarda

"I am your teacher and you are learning in my school. My aim is to bring you to completion, unhindered, free from compulsive behavior, unrestrained without shame, free, flourishing, and happy,...

Fridays

March 29, 2021 | by Tom Scarda, Certified Franchise Executive

The other day I called my local municipal sanitation department to arrange a special pick up for an old couch. It was a Monday. I received an outgoing message that said, “Call wait times are...

In franchise consultant, life decisions

Should You Buy a Franchise During a Pandemic-Economy?

March 22, 2021 | by Tom Scarda, Certified Franchise Executive

Contrary to what you may be seeing on the news, not all businesses have been affected by the Covid-depressed economy. There are many businesses, including franchises, that do well in both up or...

In franchise consultant, life decisions

Four Franchise Myths Busted

March 15, 2021 | by Tom Scarda, Certified Franchise Executive

Do You Need a Million Dollars to Buy a Franchise?

Most people I speak with are surprised to learn that there are around 4,000 franchises that span about 90 different industries. 89 industries have...

In franchise consultant, life decisions

Two Reasons You Will Not Be Granted a Franchise License

March 8, 2021 | by Tom Scarda, Certified Franchise Executive

Thinking that talking to a franchise company is like a timeshare presentation.

If you invest in a franchise, you are buying a business, but they are not selling one. Speaking with the franchisor...

In franchise consultant, life decisions

Franchise Scam

February 27, 2021 | by Tom Scarda, Certified Franchise Executive

A recent survey suggests that 70 percent of Americans do not know what a franchise is. This is why there is so much confusion surrounding the industry. Hearsay, rumors, and assumptions run rampant...

In franchise consultant, life decisions

Let's talk about the definition of franchising

February 23, 2021 | by Tom Scarda, Certified Franchise Executive

If you think about successful brand name franchises, they did not create an industry for the most part. McDonald's did not invent hamburgers and fries. Planet Fitness did not invent exercising....

In franchise consultant, life decisions
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