The Franchise Academy Blog

Franchise Definition

Posted on September 1, 2018 Tom Scarda, Certified Franchise Executive

Franchise Definition
noun \ˈfran-CHz\

1 : freedom or immunity from some burden or restriction vested in a person or group
2a : a special privilege granted to an individual or group; especially the right to be and exercise the powers of a corporation

b : a constitutional or statutory right or privilege; especially the right to vote
c (1) : the right or license granted to an individual or group to market a company’s goods or services in a particular territory; also a business granted such a right or license (2) : the territory involved in such a right
3a : the right of membership in a professional sports league
b : a team and its operating organization having such membership1

Word Origin and History
late 13c., from Anglo-French, from franchir to free, from franc free,
franchise” freedom, exemption; right, privilege (12c.), from variant stem of franc “free.” Usage narrowed in 18c. to “particular legal privilege,” then “right to vote” (1790). The meaning “authorization by a company to sell its products or services” was established in 1959.1

The first franchise business was the Singer Sewing machine in 1851.

Some people claim that the franchising model doesn’t work. Some people almost equate the industry to a pyramid scheme. Before you think that, consider the following facts reported by the International Franchise Association,

  • 850,000 – the approximate number of franchised units in the United States.

  • 18,000,000 – the number of people employed by a franchise operation

    nationwide. The franchise industry is the second largest employer by

    industry, second only to the United States Armed Forces.

  • $2,100,000,000,000 ($2.1 Trillion) – the economic output of the franchise

    industry annually.

    Do not misunderstand the facts. Plenty of people fail in franchises. Blame can be placed on a number of factors—undercapitalization, bad location, poor support from the franchisor, a bad franchise agreement that doesn’t allow the franchisee to make money, bad unit management. The list goes on. However, if you consider each of these issues, almost all of them relate to a poor franchise company. Even if a franchisee is undercapitalized, that falls on the franchise company. The company should have not awarded the person a franchise license.

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How to Play with the House’s Money in Franchising

Posted on August 26, 2018 Tom Scarda, Certified Franchise Executive

I have a confession to make.

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Passion is Bullsh*t

Posted on July 24, 2018 Tom Scarda, Certified Franchise Executive

Have you ever heard the saying, "If you love your work, you'll never work a day in your life?" That may be true if you work a job and build someone else's dream. However, if you want to control your destiny through business ownership you do not need to have a passion for the product or service that you provide. I know that sounds counter intuitive but it's true.

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11 Ways to Screw up Rice

Posted on July 17, 2018 FranChoice Staff


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Should You Buy a Food Franchise?

Posted on July 15, 2018 FranChoice Staff

If you’re thinking about buying a franchise, chances are you’ve considered one or any number of food franchises, and for good reason. Fast food franchises have changed the way America eats and are among the oldest and biggest franchises in the U.S.

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Franchise Myths and Cliches

Posted on July 4, 2018 Tom Scarda, Certified Franchise Executive

As you investigate franchising and read articles and books, you will run across a bunch of phrases that are said by many various individuals. Are the phrases just clichés without merit, or are the clichés actually true? Here’s my take on franchising clichés:

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8 Criteria to Look for in a Great Franchise

Posted on June 25, 2018 Tom Scarda, Certified Franchise Executive


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Is It More Difficult To Get a Franchise Than To Get Into Harvard?

Posted on June 11, 2018 Tom Scarda, Certified Franchise Executive

According to The Washington Post's article  by Rachel Siegel on June 7 2018, yup, it's easier to get into Harvard than get into a Chick-Fil-A franchise. Is this a commentary on our education system or is it about the fact that the American, capitalistic dream is still alive and well in the United States?

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Does a Franchise Consultant Add Value?

Posted on June 11, 2018 Tom Scarda, Certified Franchise Executive

In 1999, my heart was set on buying a new, up and coming ice cream franchise. The location near my brother’s house in San Diego, had lines every evening. To my novice business mind, that spelled success and meant it was a great concept, too. By the grace of God, before plunging into buying that franchise, I found a reputable franchise consultant who schooled me on how to perform a proper due diligence on a franchise. I did not know my consultant or her background beforehand, but thank goodness, she was proficient in franchising and had 20 years of franchise operations experience before becoming a consultant.

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How I Learned to Fish in Catholic School

Posted on May 30, 2018 Tom Scarda, Certified Franchise Executive

The first day of 4th grade was profound for me. Sporting my new, crisp, freshly ironed Catholic school uniform, I could feel the excitement in the air as 20 boys, dressed just like me, filed into the classroom. The alphabetical seating assignments landed me in Alter Boythe second seat of the last row near the window. (Not great for a boy who day dreams a lot). As Brother Donald laid down the rules and regulations of his classroom, I stared wide-eyed at the class bulletin board. On that bulletin board, there was a saying that would change my life forever. It simple said, “Give a man a fish and he will eat for a day. Teach him to fish and he will eat for a life time.” To my 10-year old mind, that was the most philosophical thought that had ever been articulated. Little did I realize in that moment, it was my calling. 30 years later I find myself teaching people how to fish.

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