April 5, 2021 | by Tom Scarda, Certified Franchise Executive
According to the Merriam-Webster dictionary, an expert’s definition is one with the special skill or knowledge representing mastery of a particular subject.
March 30, 2021 | by Tom Scarda
"I am your teacher and you are learning in my school. My aim is to bring you to completion, unhindered, free from compulsive behavior, unrestrained without shame, free, flourishing, and happy,...
March 29, 2021 | by Tom Scarda, Certified Franchise Executive
The other day I called my local municipal sanitation department to arrange a special pick up for an old couch. It was a Monday. I received an outgoing message that said, “Call wait times are...
March 22, 2021 | by Tom Scarda, Certified Franchise Executive
Contrary to what you may be seeing on the news, not all businesses have been affected by the Covid-depressed economy. There are many businesses, including franchises, that do well in both up or...
March 15, 2021 | by Tom Scarda, Certified Franchise Executive
Do You Need a Million Dollars to Buy a Franchise?
Most people I speak with are surprised to learn that there are around 4,000 franchises that span about 90 different industries. 89 industries have...
March 8, 2021 | by Tom Scarda, Certified Franchise Executive
Thinking that talking to a franchise company is like a timeshare presentation.
If you invest in a franchise, you are buying a business, but they are not selling one. Speaking with the franchisor...
February 27, 2021 | by Tom Scarda, Certified Franchise Executive
A recent survey suggests that 70 percent of Americans do not know what a franchise is. This is why there is so much confusion surrounding the industry. Hearsay, rumors, and assumptions run rampant...
February 23, 2021 | by Tom Scarda, Certified Franchise Executive
If you think about successful brand name franchises, they did not create an industry for the most part. McDonald's did not invent hamburgers and fries. Planet Fitness did not invent exercising....
February 15, 2021 | by Tom Scarda, Certified Franchise Executive
I believe humans have two brains—one in the head and one in the gut.
The brain in the head is the Cerebrum, Cerebellum, and Brainstem. The brain is the motherboard that runs the body, and it is...
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