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The Next McDonalds

June 13, 2022 | by Tom Scarda, Certified Franchise Executive

Last week I was talking with someone interested in owning a franchise. The candidate's opening statement was, "I want you to find me the next McDonald's." The conversation went like this:

In franchise consultant, life decisions

12 Questions to ask at a franchise expo

June 11, 2022 | by Tom Scarda, Certified Franchise Executive

I've been in the franchise industry for almost 25 years. I was a franchisee for two different franchises. The first one I found with the guidance of a franchise consultant, and it was a huge success....

In franchise consultant, semi-absentee franchises, franchise opportunities, how to start a business, franchise expo

Multi-unit Franchise Ownership

May 30, 2022 | by Tom Scarda, Certified Franchise Executive

Have you ever wondered why some franchises achieve a nationally known household brand awareness, and some do not? Is it because the brand has excellent food? Do they have a superior marketing system?...

In franchise consultant, life decisions

The Tale of Two Families

May 16, 2022 | by Tom Scarda, Certified Franchise Executive

Growing up, I had my feet in two different worlds; two different experiences, the life of an employee and a business owner. 

In franchise consultant, life decisions

The Clock is Ticking

May 2, 2022 | by Tom Scarda, Certified Franchise Executive

I have a confession to make.

In franchise consultant, life decisions

Life is a Journey

April 18, 2022 | by Tom Scarda, Certified Franchise Executive

Every time you say you can't do something, it's like saying, 'I can't leave the house because the door is locked.' What is your lock - fear, uncertainty, doubt? Just turn the handle and walk through...

In franchise consultant, life decisions

7 Reasons Why Your Salaried Job Is Like Crack Cocaine

March 28, 2022 | by Tom Scarda, Certified Franchise Executive

If you have worked with me to find a franchise, I probably sent you a copy of one or two chapters from my friend and collogues’ book, The Educated Franchisee. Rick has a wealth of franchise...

In franchise consultant, life decisions

Expanding Your Business: Pivotal Considerations for Maximum Success

February 28, 2022 | by Tom Scarda, Certified Franchise Executive

Being the owner of a nice, booming business is every entrepreneur’s dream. Of course, building such an enterprise is not easy. Businesses can and do fail while attempting to make it big. Fortunately,...

In franchise consultant, life decisions

Benefits and Challenges of Owning a Home

February 14, 2022 | by Tom Scarda, Certified Franchise Executive

Benefits and Challenges of Owning a Home

In franchise consultant, life decisions

How Can You Determine if a Franchise will Work in Your Area?

January 31, 2022 | by Tom Scarda, Certified Franchise Executive

How Can You Determine if a Franchise will Work in Your Area?

In franchise consultant, life decisions
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