June 13, 2022 | by Tom Scarda, Certified Franchise Executive
Last week I was talking with someone interested in owning a franchise. The candidate's opening statement was, "I want you to find me the next McDonald's." The conversation went like this:
June 11, 2022 | by Tom Scarda, Certified Franchise Executive
I've been in the franchise industry for almost 25 years. I was a franchisee for two different franchises. The first one I found with the guidance of a franchise consultant, and it was a huge success....
May 30, 2022 | by Tom Scarda, Certified Franchise Executive
Have you ever wondered why some franchises achieve a nationally known household brand awareness, and some do not? Is it because the brand has excellent food? Do they have a superior marketing system?...
May 16, 2022 | by Tom Scarda, Certified Franchise Executive
Growing up, I had my feet in two different worlds; two different experiences, the life of an employee and a business owner.
May 2, 2022 | by Tom Scarda, Certified Franchise Executive
I have a confession to make.
April 18, 2022 | by Tom Scarda, Certified Franchise Executive
Every time you say you can't do something, it's like saying, 'I can't leave the house because the door is locked.' What is your lock - fear, uncertainty, doubt? Just turn the handle and walk through...
March 28, 2022 | by Tom Scarda, Certified Franchise Executive
If you have worked with me to find a franchise, I probably sent you a copy of one or two chapters from my friend and collogues’ book, The Educated Franchisee. Rick has a wealth of franchise...
February 28, 2022 | by Tom Scarda, Certified Franchise Executive
Being the owner of a nice, booming business is every entrepreneur’s dream. Of course, building such an enterprise is not easy. Businesses can and do fail while attempting to make it big. Fortunately,...
February 14, 2022 | by Tom Scarda, Certified Franchise Executive
Benefits and Challenges of Owning a Home
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