Benefits and Challenges of Owning a Home

Posted by Tom Scarda, Certified Franchise Executive on Feb 14, 2022 11:00:00 AM

In franchise consultant, life decisions

Benefits and Challenges of Owning a Home


Imagine, It’s raining outside, and you’re late for a meeting. You’ve lost one of your shoes, and the dog needs to be let out. This is when you think, “Wouldn’t it be great to work from home! I could call the client wearing my bathrobe and avoid traffic, long commutes, high gas prices, and dry cleaning bills.” Is this just a fantasy? No! Several home-based franchise opportunities are available that will give you the freedom to call every day “casual Friday” and let you water your lawn while pitching your product. Although this may be the perfect opportunity for some people, it’s not for everyone. Let’s see if it’s for you.


Motivation vs. Distractions

What motivates you? If you get up in the morning raring to go and keep a list of your goals over your desk, you can probably succeed in a home-based business. If your primary motivation for going to work is so that you don’t get fired, you’re probably the wrong type of person to work from home.

Owning your own home-based business can be a great way to make a living. But you have to be productive when you are at home. If you’re easily distracted by activities happening around you – kids, spouse, the mail, home projects waiting to be started – you won’t be putting in quality time from a home office. You may miss the camaraderie of co-workers and the feeling of being part of a team. As much as you like to be autonomous, you may be the type of person who needs a supervisor lurking nearby to really do your best work.

Of course, not all home-based businesses are about isolation. Some franchises allow you to office from home but require you to be involved in the community and spend a great deal of time making face-to-face calls on clients. In other business models, you will be managing a team of technicians who call on customers. 

When you own your own business, you are in control – of the hours you work and the level of income you will earn. Generally speaking, the harder you work, the more you will make – something that corporate America cannot say!


Organization or Bust!

The successful home-based business owner will usually be someone very organized. Since you’ll most likely be in charge of answering your own phones and doing your own filing, the more organized you are, the easier it will be for you to home office. Besides keeping up with the day-to-day task of appointment setting, billing, accounts payable, etc., you will also need to set your own goals and then work to make those goals a reality.

Let’s say you have a goal of reaching 100 clients by the end of the first six months. How do you go about achieving this goal? Do you advertise on the radio? Do you make cold calls by phone? Do you visit potential clients in person? As the business owner, your success is very personal, but so is any failure to achieve your goals. You have to be able to make and plan and then follow through. If your plan isn’t succeeding, you have to be able to switch to a new plan. This takes both organization and motivation.


Oh, Ye Wearer of Many Hats

Remember that being your own boss means that you are also your own employee. In a home-based business, you are usually everything from president to file clerk. You pay the bills, place the orders, solve customers’ problems, and become the marketing expert. If your computer isn’t working, you have to fix it or contact an outside source to do it for you. If you quote a customer the wrong price, you are the one who suffers the shortfall. 

You’ll find general business experience very useful to a home-based business. Did you start your career in the proverbial mailroom? Great, because you’ll be in charge of that, too! A home-based business may suit you to a tee if you like variety. Still, if there are some jobs, you just can’t stand, you’ll either have to hire an extra employee to do that job or stick with another type of business. Just how many employees can you fit into your 10 X 10 foot home office?


Ah, But the Benefits!

Home officing works well for several franchising models, particularly those that require few if any internal employees and where your clients don’t come to you. While there are some challenges to working from home, there are also many benefits. The most obvious ones have been mentioned – you avoid commuting in rush hour traffic, you won’t have a business wardrobe to maintain, and you can multitask by letting in the plumber while you update your call log.

The other benefit is cost. If you don’t need the expense of maintaining a storefront retail space or even a space in an office building, your savings will be enormous. Many franchise businesses will allow you to start from a home office and then transition to an outside office as your business grows.

For those working part-time or for someone who wants to start a side business while either working outside the home or while raising a family, a home-based business can be ideal. It allows you to grow at your own pace while keeping your expenses manageable.


But Does Working at Home Fit Your Style?

There’s no question that working from a home office can allow you freedom, independence, and tremendous cost savings over maintaining your business in an outside office space. But it won’t work for you if you don’t work. If the distractions of being home are too tempting or if lack of interaction with others makes you feel isolated, you won’t be focused on your business. Your business won’t be making you the nice income you’ve dreamed about.

One independent business consultant we know espouses the BIC theory, or “Butt in Chair.” During working hours, he makes sure he’s in his office, in his chair, making the calls, and handling the necessary paperwork. He sets his goal high and then works hard to achieve them. He puts in a full workday and has eliminated distractions as much as is possible. He can focus totally on his business and follows the program and guidelines of his company. He doesn’t try to change the industry, and he doesn’t waste time trying to dream up other ways of doing mundane tasks. He is wildly successful.

Before committing to a home-based franchise, do a thorough self-evaluation of your work style to see if a home office will be right for you. If you can set goals and follow through with them and you’re good at self-management and very organized, a home-based franchise could be an ideal situation. If, however, you require outside stimulation to feel productive and are easily distracted from a tedious task, you would probably languish in a home office situation. 

Consider your strengths, skills, and business style before beginning your search for a franchise opportunity, and you will have an easier time finding just the right business to buy. 


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