We're Going Down

Posted by Tom Scarda, Certified Franchise Executive on Aug 21, 2023 8:00:00 AM

In franchise consultant, life decisions

Imagine you’re on a private, single-engine airplane, and the pilot (there’s only one) passes out, and then the engine dies. What would you do? Most people who are not pilots would get in the pilot’s seat and pull back on the yoke (the steering wheel). It’s instinctive. The nose of the plane is pointing down. Pull back to get the nose up. However, that is the last thing you want to do. That will take the wind out of the wings, and the plane with stall and maybe go into a tailspin. 


The emergency procedure is totally the opposite of pulling the nose up. To gain control of the plane, the nose must be pointed down, and the throttle pushed to full speed.

This will allow the craft to gain speed quickly and produce a force of wind under the wings. The force under the wings is what gives the plane the lift necessary for flight. Pointing the plane’s nose down is counterintuitive, but that emergency procedure could save your life. 


When the engines of the economy fail, to use that metaphor, most people pull back. Save money. They do not do anything that seems risky. Some people hope and pray that they won’t get laid off. 


In the middle of an economic downturn, starting a business seems counterintuitive. Start a business now!? That is crazy, maybe even stupid, people would say. 


Upon further inspection, those who are interested in studying success and business augmentation will learn that downtimes have produced some of the best businesses in the Country. Recessions of the past have produced millionaires.


However, starting a business, let alone during a recession, is not for the weak of heart.

You must have vision, fortitude, and persistence.  Then, you must work hard. The results may save your life. Not literally, but you know what I mean.


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