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Should You Buy a Franchise During a Pandemic-Economy?

March 22, 2021 | by Tom Scarda, Certified Franchise Executive

Contrary to what you may be seeing on the news, not all businesses have been affected by the Covid-depressed economy. There are many businesses, including franchises, that do well in both up or down...

In franchise consultant, life decisions

Four Franchise Myths Busted

March 15, 2021 | by Tom Scarda, Certified Franchise Executive

Do You Need a Million Dollars to Buy a Franchise?

Most people I speak with are surprised to learn that there are around 4,000 franchises that span about 90 different industries. 89 industries have...

In franchise consultant, life decisions

Two Reasons You Will Not Be Granted a Franchise License

March 8, 2021 | by Tom Scarda, Certified Franchise Executive

Thinking that talking to a franchise company is like a timeshare presentation.

If you invest in a franchise, you are buying a business, but they are not selling one. Speaking with the franchisor and...

In franchise consultant, life decisions

Franchise Scam

February 27, 2021 | by Tom Scarda, Certified Franchise Executive

A recent survey suggests that 70 percent of Americans do not know what a franchise is. This is why there is so much confusion surrounding the industry. Hearsay, rumors, and assumptions run rampant...

In franchise consultant, life decisions

Let's talk about the definition of franchising

February 23, 2021 | by Tom Scarda, Certified Franchise Executive

If you think about successful brand name franchises, they did not create an industry for the most part. McDonald's did not invent hamburgers and fries. Planet Fitness did not invent exercising. Aamco...

In franchise consultant, life decisions

Were you born with two brains?

February 15, 2021 | by Tom Scarda, Certified Franchise Executive

I believe humans have two brains—one in the head and one in the gut.

The brain in the head is the Cerebrum, Cerebellum, and Brainstem. The brain is the motherboard that runs the body, and it is about...

In franchise consultant, life decisions

Why a Job? Why a business?

February 9, 2021 | by Tom Scarda, Certified Franchise Executive

Some think that in life and work you can have either time or money but you can’t have both. That is not true, especially in franchising. 

In franchise consultant, life decisions

Should You Buy a Franchise During a Pandemic-Economy?

February 2, 2021 | by Tom Scarda, Certified Franchise Executive

Contrary to what you may be seeing on the news, not all businesses have been affected by the COVID-depressed economy. There are many businesses, including franchises, that do well in both up or down...

In franchise consultant, life decisions

Top 15 differences between a franchise and going out on your own

January 21, 2021 | by Tom Scarda, Certified Franchise Executive

To start a business, you have two options - a) Franchising or b) Starting a new business on your own.

In franchise consultant, life decisions

How does the unemployment rate affect franchising?

January 19, 2021 | by Tom Scarda, Certified Franchise Executive

We are living through a historical time that has changed our world completely. The COVID pandemic and the lockdowns arrived suddenly, so businesses didn't have time to prepare for the consequential...

In franchise consultant, life decisions
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