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I am NOT a franchise expert

April 5, 2021 | by Tom Scarda, Certified Franchise Executive

According to the Merriam-Webster dictionary, an expert’s definition is one with the special skill or knowledge representing mastery of a particular subject.

In franchise consultant, life decisions

Just Begin

March 30, 2021 | by Tom Scarda

"I am your teacher and you are learning in my school. My aim is to bring you to completion, unhindered, free from compulsive behavior, unrestrained without shame, free, flourishing, and happy,...

Fridays

March 29, 2021 | by Tom Scarda, Certified Franchise Executive

The other day I called my local municipal sanitation department to arrange a special pick up for an old couch. It was a Monday. I received an outgoing message that said, “Call wait times are longer...

In franchise consultant, life decisions

Should You Buy a Franchise During a Pandemic-Economy?

March 22, 2021 | by Tom Scarda, Certified Franchise Executive

Contrary to what you may be seeing on the news, not all businesses have been affected by the Covid-depressed economy. There are many businesses, including franchises, that do well in both up or down...

In franchise consultant, life decisions

Four Franchise Myths Busted

March 15, 2021 | by Tom Scarda, Certified Franchise Executive

Do You Need a Million Dollars to Buy a Franchise?

Most people I speak with are surprised to learn that there are around 4,000 franchises that span about 90 different industries. 89 industries have...

In franchise consultant, life decisions

Two Reasons You Will Not Be Granted a Franchise License

March 8, 2021 | by Tom Scarda, Certified Franchise Executive

Thinking that talking to a franchise company is like a timeshare presentation.

If you invest in a franchise, you are buying a business, but they are not selling one. Speaking with the franchisor and...

In franchise consultant, life decisions

Franchise Scam

February 27, 2021 | by Tom Scarda, Certified Franchise Executive

A recent survey suggests that 70 percent of Americans do not know what a franchise is. This is why there is so much confusion surrounding the industry. Hearsay, rumors, and assumptions run rampant...

In franchise consultant, life decisions

Let's talk about the definition of franchising

February 23, 2021 | by Tom Scarda, Certified Franchise Executive

If you think about successful brand name franchises, they did not create an industry for the most part. McDonald's did not invent hamburgers and fries. Planet Fitness did not invent exercising. Aamco...

In franchise consultant, life decisions

Were you born with two brains?

February 15, 2021 | by Tom Scarda, Certified Franchise Executive

I believe humans have two brains—one in the head and one in the gut.

The brain in the head is the Cerebrum, Cerebellum, and Brainstem. The brain is the motherboard that runs the body, and it is about...

In franchise consultant, life decisions

Why a Job? Why a business?

February 9, 2021 | by Tom Scarda, Certified Franchise Executive

Some think that in life and work you can have either time or money but you can’t have both. That is not true, especially in franchising. 

In franchise consultant, life decisions
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© 2016 Tom Scarda. All rights reserved.

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