The Franchise Academy

Were you born with two brains?

Written by Tom Scarda, Certified Franchise Executive | Feb 15, 2021 4:00:00 PM

I believe humans have two brains—one in the head and one in the gut.

The brain in the head is the Cerebrum, Cerebellum, and Brainstem. The brain is the motherboard that runs the body, and it is about four million years old - the amount of time Homo sapiens have been on the planet.

The brain in the gut is simply intuition. It is as old as God, Infinity or whatever you may believe in.

That is why people always say, listen to your gut – that’s because it’s God talking to you.

The human brain, where we get thoughts, ideas, and logical thinking, is ill-equipped for modern living. Many times, our thinking brain gives us False Evidence that Appears to be Real (F.E.A.R.) Evidence or facts logically equals gospel. However, the human brain seems to take the easy way out.

For example, if you drive to any coastline and look out over the ocean to the horizon, it’s obvious that the earth is flat. At least it looks that way. It seems like a logical fact to the brain. But we know the earth is actually round. So, the fact is that the earth looks flat to the logical, observing brain, but the truth is that it’s round.

At this very moment, you may think, as you’re reading this, that you are sitting still. However, you are literally moving at almost 1,000 miles per hour because the earth is spinning on its axis. Fact = You’re sitting still. Truth = You’re moving at 1,000 miles per hour.

There is a difference between fact and truth. Your gut, if you listen, helps to separate the fact from the truth. However, it’s challenging to trust your gut because your brain sends nerve impulses to your whole body that says F.E.A.R. exists and takes precautions. In the stress of a major decision, your brain screams: Save your money, don’t take a risk, don’t say yes, stay in your job, stay in your relationship, take the road MOST traveled-  it’s safer. Most people do the logical thing and remain in their comfort zone because it feels safe. However, the truth is, you’ll get crushed if you standstill. Not crushed physically, but your soul will be crushed figuratively for years to come.

Have you ever had the feeling that something is just not right when you walk into a room? If you have purchased a home, did you have the sense that it was your home as soon as you walked into the house? You can’t put your finger on it. You can’t describe the feeling. Sometimes people say, I have a good feeling or positive gut reaction. Well, yes, that’s what I’m talking about! It’s the feeling you get, hair standing up on the back of your neck, that’s what I’m talking about. It’s God speaking to you.

In the end, it’s easier to justify that you’re smart, you’re educated, and your brain is right. After all, if your brain was not thinking correctly, your preachers, teachers, and parents would have told you. They would have told you to follow your gut, not your brain. Right? We didn’t know that the people who came before us were working within the F.E.A.R. system. So, you end up doing nothing. You don’t dare to make a change. You end up denying the world, let alone yourself, of what you could have been. That damn brain keeps getting in the way!!!

How can you tell if your brain is playing tricks on you? Well, it’s actually pretty easy.

When you want something that you believe in, it feels good. You have a good gut reaction. That should be enough to move forward. But doubt enters the equation because you ran the numbers, you check it out on-line, and you asked the opinion of people who you respect – people who got your back (you think). After that “research,” your desire does not feel positive any longer. That is because you have gone out and gathered F.E.A.R. So now when it comes time to make your decision, the content of your beliefs do not match the idea that sounded so good when God or the Universe put it in your head. (B.T.W. – God never puts something in front of you that you can’t handle). That negative emotion is present because you are thinking in opposition to your own desire, to God’s desire. That negative emotion is your brain talking to you, not your gut, not God.

I am in the world of evaluating and buying franchises. Don’t get me wrong. I am not advocating that you buy a business because you have a good gut feeling about it. That would be a stupid business decision. Again, a business can look fantastic from the outside. All the logical indicators are there. There always seems to be a line in the store or lots of cars in the parking lot. The food tastes fabulous. All your friends love it. The concept seems like it’s on-trend. All of those indicators are for the people who think the earth is flat because they looked.

After your in-depth due diligence, I am saying that if the numbers check out and everything that needs to line up correctly does, listen to your gut. Go for it! You will never regret the things that you did in life. If it was the wrong thing, it’s finite. It’s over. You learned from it. It’s only the chances that you didn’t take that will haunt you forever. Always remember, danger is real, but fear is a choice.

 

 

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