Consider Your Source

Posted by Tom Scarda, Certified Franchise Executive on Nov 22, 2021 8:00:00 AM

In franchise consultant, life decisions

My friend and colleague, Rick Bisio, is a great writer and has brilliant, insightful ideas that make you think. Rick is the author of The Educated Franchisee, probably the best book written about franchising. In 2012 he wrote the following blog. I have always remembered it because it’s well stated and something we, as humans don’t think about. Almost like breathing. And, like breathing, this process is necessary for survival. I hope you take three minutes to read this astute passage. 


I have a couple of friends that like to share their opinion. They generally do this by forwarding emails that show the opposing side (the side they do not agree with) in a compromising position. However, when I do my due diligence, I often find the ‘facts’ they are sharing to be false. Occasionally I bring this issue to their attention. They are almost always disinterested, preferring instead to cling on to the false information because it molds to their own set of beliefs.

As I contemplated this, I realized that the same thing is happening all around us as we try to make decisions. Should I use sugar or sweetener? Or – Should I start a business or get a job? Ask your friends and they will have an opinion. Some might say, ‘I once had a friend that started a business and people say it did not go very well.’ Another might say, ‘My uncle is an entrepreneur and I think he is really wealthy.’ So, what do these statements have in common with the false junk mail that is constantly being passed around? Well, the most obvious similarity is that they are both completely devoid of fact. Neither one should have any value in regard to establishing your own opinion.

Now, more than ever, the world is full of opinions. False information is not created by accident. It is purposefully created by people who want to sway your thinking. It is your job to determine the difference between opinion and fact. Successful people do not cling to false information because it fits their preconceived ideas. The only way to make great decisions is to be open to learning. The only way to be open to learning is to accept the fact that you might be wrong.

Learning is not accomplished by talking to your friends, family and neighbors and asking them, ‘What do you think?’ Learning occurs by putting in the hard work that is required to separate fact from fiction. It is not easy. It requires a game plan. It requires stick-with-it-ness. It requires vigilance. It is called due diligence. Once you have the facts, then you will know what the right course of action is. By doing this you will separate yourself from the average person and stack the deck in your favor.

Happy Thanksgiving.


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