Reposted from Forbes, written by Steve Beagleman, Founder and CEO of SMB Franchise Advisors
In today's franchise landscape, franchisors only stand to benefit from representation in a broker network.
In the United States, the number of franchise brands recognized by the International Franchise Association surpasses 3,000. As more and more opportunities appear every day, it takes a lot for franchisors to get in front of the right prospective franchisees.
Think about it from the prospect’s perspective—anyone who has decided to explore franchise ownership is immediately faced with thousands of potential business opportunities. It is easy to imagine what is already a big decision instantly becoming even more overwhelming.
It is at this crossroads wherein franchise brokers become an incredibly valuable resource to prospects—and as a result, an important element to franchisors’ growth.